On April 12, 2025, Pro’sKit set off for Pinglin Junior High School in New Taipei City to officially launch the Hope Project. This three-year educational initiative, co-led by Pro’sKit, YaoDong Travel, CIC, and Eclife, is dedicated to creating sustainable STEAM learning environments for rural schools.
🚋 Brand Day Kick-Off
The day opened with a powerful performance from the school’s Taiko drum team, warmly welcoming employees and students from all four partner companies. With ice-breaker games and team naming challenges, everyone quickly broke the ice and formed strong team bonds.
🍳 Cook-Off Challenge: Team Spirit in Action
In the “Black & White Chef” challenge, students teamed up with employees to shop locally and cook creative dishes. Judges—including the principal, company reps, and brand ambassadors XiaoXiang and Lee Yi-Jun—tasted every dish and praised the teamwork and effort behind each one.
🤝 Energetic Team Games
The afternoon was packed with fun, from pipe-ball relays to jump rope battles and the epic “Wheel of Fire.” Laughter and cheers filled the air as participants built trust and connection through play. What started as a group of strangers became tight-knit teams with strong camaraderie.
🌱 Launch Ceremony & STEAM Classroom Unveiling
Later, the official Hope Project launch ceremony took place alongside the opening of the new STEAM classroom, witnessed by education bureau officials and local leaders. A memorandum of understanding was signed between the four companies and the school, committing to a three-year collaborative journey. XiaoXiang even led the very first science toy class—students were thrilled to explore and learn hands-on.
“This is my first time building a science toy. It’s so much fun! Doing it myself gave me such a sense of achievement!” one student shared with a big smile.
🚀 Spreading Love and Inspiration
The end of the event wasn’t a full stop—it was just the beginning. Starting with love for their own communities, participants are now extending that care to more children in need. From Pinglin, this love will keep growing. Over the next three years, the companies will continue supporting resources and classes, inviting more partners to join in lighting up the path to a brighter future for every child.
Pro'sKit Brand Day – Event Highlights MV